Why should I advertise my business in the yellow pages?

The most popular way to find a service or business on a local level in the US is by far the yellow pages.  “Let your fingers do the walking” says it all.  If you think don’t use the yellow pages that much, just put it in a cupboard somewhere out of reach for a month and see how many times you reach for it.  If you are in a service business (i.e., carpet cleaning, plumbing, carpentry) or a contractor, you’ll get tons of calls from the yellow pages.  By the time a person gets to the yellow pages, they are already sold; they are looking for the place to buy or the service to be provided.